The Tips campaign profiles real people—not actors—who are living with serious long-term health effects due to smoking cigarettes and secondhand smoke exposure. Ads have featured people living with stomas, various forms of cancers, amputations, and other serious health conditions as a result of their smoking. Ads also feature stories of family members impacted by their loved one’s smoking-related illness.

The participants who share their stories send a powerful message: Quit smoking now—or better yet, don’t start.

For more information on the campaign and what it has to offer please click here.